Big Swede BBQ badass beef boost is a bold and flavorful beef rub with a perfect balance of sweet, hot, savory and salty flavors. It is a serious competition-grade rub that will lift your beef to the next level. The balance with the hot spices and the smooth sweetness makes it a great all-purpose spice rub for competitors and back-yarders alike. The rub also gives the meat a great red color. Took 4th place overall (out of 196 rubs) at the 2018 American Royal World Series barbeque rub contest.