The new and improved Hopper™ M30 continues to shine as our tough as nails soft cooler. Completely re-engineered with MagShield access, the extra-wide mouth top stays open when needed, making it easier than ever to load and unload food and drink for weekend excursions. Equipped with a strip of ultra strong magnets, the top seals tight and locks cold in, while the quick-release buckles add an extra layer of protection. And like the rest of our Hopper™ soft coolers, the Hopper™ M30's built-in Hitchpoint™ grid lets you attach accessories like the Rambler™ bottle sling and SideKick® Dry® gear case for extra utility on the go.