Magic bait cubed catfish dough bait is easy-to-use and ready for the hook. Magic bait catfish bait is a proprietary blend of aged, rich attractants. We start with our blend of rich oils, aged ingredients, special grains and other attractants. We uniquely combine all the ingredients to make our bait. We add intense flavor components - liver, crawfish, chicken blood etc. Creating a catfish bait that has been tested proven trusted to catch catfish time and time again for over 50 years! you will catch more fish and have more fun using magic Bait.